SHOE SHOW, INC. Privacy Policy

Privacy Policy

Effective 08/26/2013:

Shoe Show, Inc. (the “Company”) values its customers and respects their privacy. Protecting your information is of the utmost importance to us. As a result, we have provided this Privacy Policy to let you know how we will and will not use the information entrusted to us when you visit and any other online application that links to this Policy (collectively the “Services”).  

Collection of Information

Generally speaking, we collect or receive the following types of information when you use the Services:

  • Information You Provide Directly.  You may provide information directly to us in several different ways. For example, when you make a purchase, we ask you for information that may be used to process your payment and ship your order.  
  • Information We Collect Automatically.  We collect certain information about you and your computer automatically when you use the Services.  Automatically collected information may include:

    The type of Web browser and operating system you have used to access the Services;
    Your IP address (which is a number automatically assigned to your computer when you access the Internet and can be used to derive your general geographic location); 

    The website you visited before you came to the Services; and 

    Information about the content you view and the features you access on the Services that we collect using cookies, Web beacons, and similar technologies.
  • Information from Commercially Available Sources We may receive additional information about you — such as the websites you have visited — from sources such as data brokers, data cooperatives, and public databases.

    We may combine all of the information we collect or receive about you and use it in the manner described in this Privacy Policy.

Use of Information

We use the information we collect and receive for the following general purposes:  

  • To provide you with the Services, products and information you request;
  • To continually improve the Services and enhance your viewing experience;
  • To better understand your interests in order to provide you (and enable our partners to provide you) with promotional materials, relevant content and advertisements, and other materials; and
  • For any other purpose disclosed to you at the time we collect your information, or otherwise with your consent.  

Sharing of Information

We may share your information with the following entities:  

  • Affiliates and Partners.  We may share your information with our affiliates -- companies that control, are controlled by, or are under common control with, The Company -- as well as select partners.  These entities may use your information to make predictions about your interests and may provide you with special offers, promotional materials, advertisements and other materials. 
  • Service Providers.  We also may share your information with entities that provide services to us, including companies that provide payment processing, shipping, web analytics, data processing, advertising, email distribution, and other services. 
  • Other Parties When Required by Law or as Necessary to Protect Our Services. There may be instances when we disclose your information to other parties in order to:

    • protect the legal rights of The Company, its affiliates, and of the users of the Services;
    • protect the safety and security of users of the Services;
    • prevent fraud (or for risk management purposes); or
    • comply with or respond to the law or legal process or a request for cooperation by a government entity, whether or not legally required. 
  • Other Parties in Connection With a Transfer of Assets

    If we make a sale or transfer of assets, or are otherwise involved in a merger or transfer, or in the unlikely event of bankruptcy, we may transfer your information to one or more third parties as part of that transaction.
  • Other Parties With Your Consent

    In addition to the sharing described in this Privacy Policy, we may share information about you with other third parties when you consent to such sharing.

Third-Party Functionality

Some of the functionality on the Services may be provided by third parties that are not affiliated with The Company.  These entities may collect or receive certain information about your use of the Services, including through the use of cookies, Web beacons, and similar technologies.  The Company is not responsible for the privacy practices of these entities.  

Protection of Information

We use reasonable physical, technical, and administrative measures to safeguard information in our possession against loss, theft and unauthorized use, disclosure, or modification. Please note, however, that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect the information we maintain, we cannot ensure or warrant the security of any information that you transmit to us.  Please note that the products available on the Services may also be available at one of our 1126 locations or by calling 1-888-55-SHOES.

Children’s Information

We do not knowingly collect or store personal information about children under the age of 13. If we learn that we have collected personal information from a child under age 13, we will delete that information from our database.

Non-U.S. Users

The Services are intended for a U.S. audience (or US military personnel abroad using a US shipping address).  If you access the Services from outside the U.S., please be aware that information you provide to us or that we obtain as a result of your use of the Services may be processed and transferred to the U.S. and be subject to U.S. law. The privacy and data protection laws in the U.S. may not be equivalent to such laws in your country of residence. By using our website, participating in any of the Services, or by providing us with your information, you consent to the collection, transfer, storage, and processing of information to and in the U.S.

Changing or Deleting Your Personally Identifiable Information

If you have submitted personally identifiable information (such as your name, address, email address, or credit card number) through our website and would like to change or delete that information, please go to Account Manager or update the information on your next order.

Your California Privacy Rights

If you are a California resident, California Civil Code § 1798.83 permits you to request information regarding the disclosure of your personal information to third parties for those parties’ direct marketing purposes.  To make such as request, please send an email to or write to us at Office of General Counsel, Shoe Show, Inc., PO Box 648, Concord, NC, 28026-0648.  Please be sure that you reference “California Privacy Rights” in your communication. 

Changes to this Privacy Policy

From time to time, we may revise this Privacy Policy to reflect changes to the scope of the Services or for other reasons. Therefore, it is important to check the effective date of the Privacy Policy posted here each time you use the Services. If we make any material revisions to this Privacy Policy, we will provide prominent notice on our website.  By continuing to use the Services after we make changes, you indicate your consent to those changes.


We want to assure you that we are dedicated to protecting your privacy. If you have questions or comments about this Privacy Policy, please contact The Office of General Counsel, Shoe Show, Inc., PO Box 648, Concord, NC 28026-0648 or at

Cookies, Web Beacons, and Similar Technologies

The Company (as well as certain third parties that provide content, advertising and other functionality on the Services) uses a variety of technologies to learn more about how people use the Services and the Internet.  This section provides more information about some of those technologies and how they work.

  • Cookies. Cookies are small text files that websites and other online services use to store information about users on the users’ own computers. For example, cookies can be used to store your sign-in credentials so that you do not have to enter them each time you return to a web site.  Cookies also may be used to store a unique identification number tied to your computer so that a website can recognize you as the same user across different visits to the website.  You can configure your Internet browser to warn you each time a cookie is being sent or to refuse cookies completely. 

The Company [and the third parties that provide content, ads, or functionality on the Services] may use cookies to:  

  • Collect information about your browsing activities in order to provide you with more relevant content and ads, on and off the Services; and 
  • Relate the information automatically collected when you use the Services to information we obtain from you directly or from commercially available sources.
  • Other local storage. We, along with third-party partners, use other kinds of local storage, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with the Services.  These technologies are similar to the cookies discussed above in that they are stored on your computer and can be used to store certain information about your activities and preferences. However, these objects are stored in different parts of your computer from ordinary browser cookies. Many Internet browsers allow you to disable HTML5 local storage or delete information contained in HTML5 local storage using browser controls. 
  • Web beacons. We, along with our third-party partners, may also use technologies called Web beacons that communicate information from your Internet browser to a web server. Web beacons can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the IP address of your computer, and the URL of the web page from which the Web beacon was viewed. We and our partners use Web beacons for a variety of purposes, including analyzing the use of the Services and in conjunction with cookies to provide content and ads that are more relevant to you.  
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